Beauty Breakdown: ‘pretty is as pretty does’

Good morning creative people!
Welcome to a Beauty morning with me, MaJo 🙂 Every Thursday I’ll delight you with gorgeously packed beauty products (and every now and then, I’ll even throw you a beauty secret).

Today I want to show you the beautiful, bright and fun packaging of Love & Toast, a brand created by Margot Elena. Love & Toast believes ‘it is just as important to do good, as it is to look good’, so part of every sale of their products goes to Girls Inc. (an organisation that ‘inspires all girls to be strong, smart, and bold’)Love & Toast is a brand that primarily uses natural ingredients and whose aesthetics concept is what Margot Elena calls ‘Brit Pop Folk Art’. Margot Elena herself cares the products from concept to packaging. She draws inspiration from Japanese design, the 80s funkiness and Swedish style to create the spontaneous, modern and simple iconography used in the packaging. I’m completely in LOVE with this packaging design, it just embeds my favourite ingredients: pop colours, bold motifs, and whimsical overall feel. Please enjoy!

Paper Flower Classic Collection by Love and Toast 

Mandarin Tea Classic Collection by Love and Toast

Gin Blossom Classic Collection by Love and Toast

Honey Coconut Classic Collection by Love and Toast

Clementine Crush Body Care Collection by Love and Toast

Dew Blossom Body Care Collection by Love and Toast

Honey Nectar Body Care Collection by Love and Toast

Persimmon Plum Body Care Collection  by Love and Toast

Salt’n Sea Body Care Collection by Love and Toast

Happiness Kit by Love and Toast

Thanks for stopping by and taking the time to read. See you next week with more inspiring designs. Have a great day, MaJo