Making a Success of Selling Art Online

Love making art? Want to turn your passion into a thriving business? It might not be a walk in the park but it is definitely possible, and here are some things that will help you make your dreams of being, not a starving artist, but a thriving one, a reality.

1. Choose Your Platform Wisely

One of the most important things you can do if you want to make a success of selling your art online is to research your platforms carefully. Not every platform is suitable for every style of art, and you need to be aware of what will and will not work for you. For example, Etsy is great for handmade crafts while Saatchi Art helps fine artists connect with their audience. Explore, experiment and find what works for you.

Oh, and once you find the right platform, be sure to take lots of time to photograph your artwork in the best possible light, from as many angles as possible because your platform will be your virtual gallery and you need to make a great impression.

2.Get Your Pricing Right

If there’s one thing that too many artists struggle with, it is devaluing their work and charging way less for it than they really should. This is a trap you will want to avoid early on so that you can set expectations for your audience and ensure you can actually build a solid living with your business.

Take into account everything from your time and your talent to your materials and make sure you are covering all of the bases, providing your artwork so it sells, but under no circumstance undercutting yourself.

3. Secure Reliable Payment Options (Without the Headache)

Finding the right payment merchant can be a challenge for artists, especially since the art world can sometimes fall into the “hard to place businesses” category. Look for a provider that specialises in working with unique businesses, so you don’t have to worry about sudden account freezes or complicated fees.

Some payment processors are better suited to handle creative sales, giving you a smoother experience and a secure way for buyers to pay. The last thing you need is a payment issue holding up a sale, so invest a little time in finding a reliable merchant partner that understands your needs.

4. Build a Brand, Not Just a Profile

In a crowded digital world, it’s not just about what you’re selling – it’s about who you are as an artist. Share stories behind your pieces, post behind-the-scenes snaps of your creative process, and let your followers in on your artistic journey. Social media is your best friend for this, so make sure your posts are as unique and interesting as your art.

People don’t just buy art; they buy into the artist. Engaging with followers, replying to comments, and keeping things personal makes people feel connected to you and your work. That connection can turn casual browsers into dedicated buyers.

5. Don’t Skimp on the Presentation

The way you present your art online is just as important as the art itself. Invest in quality photos that capture every detail and show your work in different settings. A well-lit, high-res image can make the difference between a sale and a scroll-past.

And there you have it! With the right approach, selling art online doesn’t have to be daunting, and it can actually be quite liberating!

This is a partnered post.