The best free social media tools for growing your creative brand

Saving time on admin & marketing tasks is so crucial when you are building a creative business, so we have found the most recommended social media tools to help cut that time down. Whether you are looking for tools to create & edit social content or need a workspace for scheduling your content, this list has you covered.

P.S. Some platforms may have a paid version, but all recommendations have a free version & have been recommended by the design community.

If you are looking for more free creative resources, we have a dedicated resource page here or you can sign up to our newsletter or Substack for weekly insights.

Have fun! Rachael & Kelly xoxo

Adobe Express

For graphic design, photo & video editing for social media
Templates for most social platforms
Mobile & desktop app & browser version available
Available for Windows, Mac, Android & iOS

bitly

Shorten URLS for social media
Make QR codes for marketing
Create mobile optimised landing pages

Buffer

One workspace for social media scheduling
Integrates with most social media platforms
Desktop & mobile app

Canva

For graphic design & photo & video editing for social media
Templates for most social platforms
Mobile & desktop app & browser version available
Available for Windows, Mac, Android & iOS

CapCut

For photography & video editing for social media
Trending templates
Mobile & desktop app & browser version available
Available for Windows, Mac, Android & iOS

Linktree

For creating a landing page for social media bio links
List all of your links in one place
Customise the look & design of your landing page & links
Analyse your audience & track link visitors

Meta Business Suite

For scheduling Instagram & Facebook posts & videos
Use in desktop browser or on mobile app
Manage your inbox & notifications for both accounts in one place

Metricool

For social media analytics & reporting
Integrates with most social media platforms (X & LinkedIn not included on free plan)
Analytics for all platforms in one workspace
Use in desktop browser or on mobile app